Sinead’s Saloon
For Sinead Gorey’s bold London Fashion Week presentation, I led the art direction, set design, and movement direction to transform 21 Paul Street, an East London strip club, into a captivating saloon bar. The space came alive with unexpected drama: models riding a bucking bronco, a cowhide-covered stage for dynamic dancers, and walls lined with cowboy hats creating an arresting backdrop. Guests watched as models gambled with custom Sinead Gorey playing cards, money, and poker chips in a high-stakes, Wild West-inspired setting. Sponsored by Buffalo Shoes and Duppy Share Rum, the experience combined elements of fashion, performance, and immersive storytelling, leaving a lasting impression on the audience.
Prom SS25
For Sinead Gorey’s SS25 London Fashion Week runway show, I took on the challenge of reimagining the traditional high school prom through an artful lens. As the art director and set designer, I transformed a sports hall into a post-prom landscape—shifting the focus from glamour to the aftermath of the night. The space was strewn with low-hanging, half-falling decorations, deflated balloons, and discarded, trodden-on cups, evoking the mess and chaos of a party gone awry.
Perfect Magazine
For the "Perfect Mentor" collaboration between Perfect Magazine and Tommy Hilfiger, I had the privilege of designing a set that would complement the work of knitwear designer Wesley Manner. Wesley's designs, crafted from natural materials, served as the core inspiration for the shoot’s aesthetic. To reflect their dedication to sustainability and nature, I created a series of immersive, organic landscapes that harmonised with the textures and colours of their pieces.